Informed Choice (LGC)
Third-party certification and testing for dietary supplement safety and quality assurance.

Informed Choice is a voluntary certification and testing program operated by LGC Group that verifies dietary supplements for safety, purity, and compliance with international manufacturing standards. The program tests products against over 285 banned substances using ISO/IEC 17025 accredited methods and maintains ongoing retail monitoring to ensure certified products remain contamination-free.
Informed Choice is a voluntary certification and testing program operated by LGC Group that verifies dietary supplements for safety, purity, and compliance with international manufacturing standards. The program tests products against over 285 banned substances using ISO/IEC 17025 accredited methods and maintains ongoing retail monitoring to ensure certified products remain contamination-free.
Highlights
- ✓ISO/IEC 17025 accredited testing against 285+ banned substances
- ✓Established 2007 with 60+ years parent company anti-doping expertise
- ✓Ongoing monthly retail monitoring post-certification to ensure product integrity
- ✓Over 500 certified products with transparent search database available to consumers
- Data location
- Unknown
- Pricing
- Freemium
- EU-owned
- No
- Self-hostable
- No
Good for
- Supplement manufacturers seeking differentiation through independent third-party certification
- Retailers (including Amazon) providing certified product assurance to customers
- Consumers verifying supplement safety and authenticity before purchase
A European alternative to
Frequently asked questions
- Is Informed Choice (LGC) EU-owned and GDPR-native?
- Informed Choice (LGC) — European-owned: No; GDPR-native: No; self-hostable: No; data stored in: Unknown.
- How much does Informed Choice (LGC) cost?
- Pricing model: Freemium. Check Informed Choice (LGC)'s own site for current plans and numbers.
- What are European alternatives to Informed Choice (LGC)?
- Compare GDPR-native European alternatives to Informed Choice (LGC) — where each one is built, owned and hosted.
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