LaunchRadar

Gousto

The UK's recipe box for convenient weekly meal planning with fresh, pre-measured ingredients.

  • Data: Mixed
  • GDPR-native
G

Gousto is a UK-based B2C recipe box delivery subscription service that combines meal planning with fresh ingredient delivery. Customers select from 175+ recipes weekly and receive pre-measured ingredients with recipe cards, targeting busy households seeking convenience and quality sourcing.

Gousto is a UK-based B2C recipe box delivery subscription service that combines meal planning with fresh ingredient delivery. Customers select from 175+ recipes weekly and receive pre-measured ingredients with recipe cards, targeting busy households seeking convenience and quality sourcing.

Visit Gousto

Highlights

  • 175+ recipes available every week with flexible dietary options (vegetarian, vegan, pescatarian, low-calorie)
  • 100% British fresh meat sourced from trusted UK farms; minimal food waste through pre-measured ingredients
  • Flexible subscription model: skip or cancel anytime, adjust box size and recipes weekly
  • B Corp certified demonstrating environmental and social responsibility standards
Data location
Mixed
Pricing
Paid
EU-owned
No
Self-hostable
No

Good for

  • Working professionals who finish work late and want dinner planned without supermarket shopping or meal prep stress
  • Families wanting to cook together with simple recipes and proportioned ingredients, reducing planning overhead
  • Home cooks seeking weekly recipe variety and inspiration without repetitive meal planning decisions

A European alternative to