Fitatu
Polish AI-powered calorie and nutrition tracker built for personalized diet management
- Data: Mixed
- GDPR-native
- EU-owned

Fitatu is a mobile-first nutrition and calorie tracking application developed by Fitatu Sp. z o.o. (Poznań, Poland) that uses AI to identify meals from photos and tracks comprehensive nutritional data. The app combines barcode scanning, voice input, and extensive food database access with personal analytics for weight management.
Fitatu is a mobile-first nutrition and calorie tracking application developed by Fitatu Sp. z o.o. (Poznań, Poland) that uses AI to identify meals from photos and tracks comprehensive nutritional data. The app combines barcode scanning, voice input, and extensive food database access with personal analytics for weight management.
Highlights
- ✓AI calorie recognition from food photos with 91% of UK/EU market products in database
- ✓Comprehensive nutrition tracking with 39 nutrients per ingredient and barcode scanning
- ✓Large active user base (1.2M monthly active, 240k paying subscribers) with strong ratings (4.47-4.8 stars)
- ✓GDPR-compliant data processing primarily on EEA servers with EU-US Data Protection Framework for limited US transfers
- Data location
- Mixed
- Pricing
- Freemium
- EU-owned
- Yes
- Self-hostable
- No
Good for
- Weight loss tracking for individuals using photo-based meal logging and macro analytics
- Daily nutrition monitoring with AI meal estimation from photos and voice input
- Fitness and wellness tracking with integration to Apple Watch and other fitness apps
A European alternative to
Frequently asked questions
- Is Fitatu EU-owned and GDPR-native?
- Fitatu — European-owned: Yes; GDPR-native: Yes; self-hostable: No; data stored in: Mixed.
- How much does Fitatu cost?
- Pricing model: Freemium. Check Fitatu's own site for current plans and numbers.
- What are European alternatives to Fitatu?
- Compare GDPR-native European alternatives to Fitatu — where each one is built, owned and hosted.
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